Unlock the Power of Real Estate Mapping Software: 9 Expert Tips

Unlock the Power of Real Estate Mapping Software: 9 Expert Tips

·

5 min read

In today's competitive commercial real estate market, you need every advantage you can get to close deals faster. One of the most effective yet overlooked tools is commercial real estate mapping software.

Real estate mapping software allows you to create custom aerial maps highlighting your listed property and surrounding amenities. This visual representation helps buyers instantly recognize the value of the location.

But more than simply using real estate mapping software is required. It would be best to use it skillfully to create maps that genuinely showcase a property's potential.

Here are nine expert tips to unlock the full power of commercial real estate map-making software:

1. Focus on Nearby Amenities

The main goal of your real estate map is to display the property's location. So, the first thing you want to highlight is nearby amenities - incredibly recognizable brand names like Starbucks, Walmart, etc.

Populate your map with as many major retailers, restaurants, parks and other facilities that are appealing to buyers. This brings the area to life and gets buyers excited about the convenience.

2. Highlight Accessibility

It's not enough to show the surrounding amenities. You must also illustrate easy access and flow between the property and nearby attractions.

Use visual cues like arrows, street names, and distance markers. This further emphasizes the convenience of the location.

3. Strategically Place the Property Icon

Don't just plunk the property icon down in the middle of the map. Place it thoughtfully about amenities to showcase its excellent location.

For example, putting it visibly next door to an appealing anchor tenant. This makes the property feel like part of the desirable commercial ecosystem.

4. Use Color to Make It Pop

A black-and-white commercial real estate map with generic icons will make a little visual impact. Take advantage of color to highlight the property and make it jump off the page.

For example, make the property icon larger and in a contrasting color so it grabs attention. Or use colored shapes to outline retail clusters.

5. Include Key Stats

Don't just rely on the map to tell the whole story. To quantify the value, include vital statistics like square footage, parking capacity, or traffic counts.

Seeing supportive metrics alongside the map drives home the story you're telling about the area. Place them strategically near related map features.

6. Brand It with Your Logo

Don't let your beautifully crafted map get separated from you. Include your company name and logo.

This reinforces your role as the agent who put in work to create an appealing visual asset for the listing. It keeps you top of mind.

7. Focus on Relevant Details

Make sure the map is clear with landmarks and amenities that are too far away or irrelevant to the property use.

For example, a restaurant three blocks away will matter little to industrial property tenants. Be selective about which details to include based on property type.

8. Think About Scale

Find the right balance between showing enough relevant areas and keeping things legible. Default settings may show things at an awkward distance.

Adjust the zoom to pull in amenities from a tighter radius so they feel immediately connected to the property location.

9. Keep the Commercial Real Estate Map Simple

Avoid overloading the map with excessive icons, colors, text and other elements. Too much visual noise will make the map confusing.

Prioritize the most important landmarks. Use clean symbols and sufficient negative space so the map is easy to comprehend at a glance.

Real Estate Mapping Software Provides Automation

Creating maps is tailored and strategically used to require hours of manual formatting work. But mapping software for real estate like REBLIE automates the process with built-in capability to:

  • Search addresses to auto-populate surrounding amenities

  • Highlight properties with color-coded shapes

  • Illustrate distances with scaling tools

  • Download high-resolution image files

With just a few clicks, you can generate a polished, professional map showcasing the very best features of a property's location

Real estate mapping software saves sellers and brokers hours of tedious work. More importantly, it enables you to highlight the property's value in a much more visual, compelling medium.

Frequently Asked Questions About Real Estate Mapping Software

Here are answers to some common questions about unlocking the power of real estate mapping software:

What are the key benefits of real estate mapping software?

  • Creates professional aerial maps in minutes

  • Auto-populates nearby amenities

  • Allows custom highlighting of property

  • Generates downloadable high-res map images

  • Saves hours of manual formatting work

What software features should I look for?

Look for automatic address searches, icon labeling, property outlining tools, different map perspectives (street view, satellite, etc.), amenity filtering, and bulk image downloads.

What makes an excellent commercial real estate map?

A robust map strategically highlights the property, nearby attractions, logos of recognizable tenants, accessibility, and supplemental stats on the property. It uses color, smart labeling, and intentional visual hierarchy.

What are some tips for using maps effectively?

  • Feature them prominently in marketing materials

  • Complement them with targeted text and stats

  • Keep them brief and focused on your messaging

  • Use them consistently across listings

How much time does real estate mapping software save?

In general, these tools reduce the time to create a custom property commercial real estate map down to just 3-5 minutes compared to 1-2 hours of manual work. The automation frees up more time for higher-value tasks.

Ready to Harness the Power?

Real estate mapping software has become an indispensable tool for commercial brokers and sellers to compete and close deals in 2023's market.

Follow these expert tips to create high-impact maps that make an immediate visual impression on buyers. The right software like REBLIE automates the mapping process so you can build professional maps in minutes without design skills or tedious labor.

It's time to unlock the power for yourself and see how big of a competitive advantage real estate mapping software can provide for your business.