In commercial real estate sales and leasing, first impressions matter tremendously. An intuitive map highlighting the property location and proximity to local amenities can make all the difference for potential tenants or property buyers unfamiliar with an area.

However, creating customized maps manually for listing presentations takes a lot of work. This is where custom commercial real estate mapping software comes in. Purpose-built to generate maps at lightning speed, it streamlines work for brokers while showcasing listings attractively.

This article explores the benefits of using tailored mapping tools in commercial real estate and how they enhance the property marketing process.

1. Highlight the Area at a Glance

A map allows buyers and tenants to quickly visualize the property's surroundings for listings in unfamiliar locales. Rather than scanning dense text paragraphs, they immediately see neighborhood features like:

• Access to major roads, highways, and transit

• Proximity to supplier hubs, industry parks, etc.

• Nearby community amenities like restaurants and coffee shops

• Neighbouring landmarks that add prestige

With compelling cartography, buyers instantly grasp the key location attributes that impact an investment decision.

2. Boost Listing Memorability with Commercial Real Estate Mapping Software

A professional map makes a listing stand out in a sea of moderately similar offerings. The visual aesthetically elevates the marketing collateral, captures attention, and drives recall value.

Research shows that visual information is more memorable. A map's instant locality snapshot sticks in the viewer's mind better than walls of text. This gives a competitive edge to win business.

3. Reflect Local Character Accurately

While generic online maps give a broad overview, they lack local nuances that affect desirability. Custom mapping software allows incorporating details like zoning colors, planned developments, hyperlocal points of interest, etc., that generic maps miss.

These fine-grained insights allow for creating map listings that accurately reflect the neighborhood's character and allure.

4. Highlight What Matters to Tenants and Owner

Instead of a generic approach, brokers can tailor the map to highlight amenities that matter most to potential tenants or owners based on their industry or preferences.

For retail properties, more weightage can be given to highlighting foot traffic drivers. For industrial properties, the emphasis can be on proximity to suppliers and transport infrastructure. The ability to customize focus is invaluable.

5. Convert Faster with Location marketing

According to NAR's 2022 Profile of Commercial Real Estate Buyers and Sellers, buyers' agents felt location and neighborhood was significant factor in purchase decisions.

With intuitive, information-rich maps, brokers can effectively location market listings to maximize interest and conversions from prospects already drawn to the area.

6. Save Hours of Map Creation Time

The most significant advantage of real estate mapping software is the tremendous time savings. Modern real estate map maker tools like Reblie allow creating polished retail maps in under 5 minutes compared to hours of effort previously:

• The Old Way:

• • Screenshot generic maps

    • Manually place location marker

    • Import to document/design software

    • Find and place business logos

    • Fix sizing, alignments

    • Export final map

• The New Way with REBLIE Retail Map Generator

  • Search property address

  • Outline it for highlighting

  • Download print-ready map

  • Add it to the collateral

By automating 95% of the work, mapping software allows for creating far more maps in a fraction of the time. More prospects get the location visualization edge.

7. Provide Map consistency Across Listings

When maps are created manually piecemeal, proper needs to be more accurate and have little consistency. This needs to be more cohesive and professional.

Intuitive software, however, allows applying brand styles, color schemes, fonts, etc., to generate maps with a consistent look automatically. This polished uniformity makes a powerful impression.

8. Empower In-House Map Creation

Previously, many brokers had to hire professional graphic designers to craft maps for them due to the complexity involved.

But turnkey real estate mapping tools level the playing field by making map creation simple for anyone without design expertise. This brings map creation entirely in-house for greater flexibility.

9. Enhance Brand Recognition Through Co-Branded Maps

With the manual design, maps rarely feature brokerage and listing brand names jointly. Automated solutions allow featuring both brands side-by-side.

This repeated pairing of brokerage and listed brand names drives increased association and recognition. It also provides valuable implicit third-party endorsement for the brokerage brand.

10. Integrate Seamlessly into Collateral

Modern commercial real estate mapping solutions make downloading, exporting, and using maps effortlessly. Maps integrate easily into listing presentations, flyers, websites, emails, etc. The map files are optimized for digital and print, saving additional design time.

11. Provide Data Security and Ownership with Custom Commercial Real Estate Mapping Software

With DIY mapping tools, map data is not shared externally with designers or hosted on third-party servers. All map data resides securely with the brokerage, avoiding risks of leaks

FAQs

What are some benefits of mapping software in commercial real estate?

Key advantages are enormous time savings, location visualization for buyers, in-house map creation, map consistency, data security, and ease of integrating maps into collateral.

What are the features that mapping software offers?

Features like predefined styling, area highlighting, drag-and-drop logos, real-time data, brand customization, multiple exporting formats, and design tools.

What can brokers customize in their property maps?

Elements like color schemes, fonts, business logos, territorial outlines, and details like zoning, routes highlighted, etc., are based on priorities.

How does mapping software compare to manual design?

Instead of spending hours searching, compiling, and designing, maps can be generated in 3-5 minutes with automated software tailored for real estate.

How much time can brokers save using mapping software?

Up to 90-95% reduction in time spent on map creation for listing collateral compared to the previous manual process.

The Wrap

So, whether creating basic neighborhood maps or Land Plot Maps, purpose-built commercial real estate mapping software like Reblie offers game-changing advantages. Technology finally allows brokers to seize the full location marketing potential in their outreach and convert more tenants and buyers with the help of softwares like REBLIE.